A boutique strategy and growth firm building the financial services leaders of tomorrow, one decision at a time.
Gravity Capital is a boutique strategy and growth firm for financial services. We work with private equity firms, financial institutions and fintech companies on commercial diligence, go-to-market and scaling. We cover banking, payments, capital markets, digital assets and AI, and draw on two decades in senior operating roles across financial services.
The price reflects what will hold.
Growth comes from a plan the team can repeat.
The plan agreed at signing is the one that gets carried out.
New technology becomes a business line.
Markets moving at this pace make strategy, diligence and partner choices harder to get right. Those are the decisions we work on with our clients.
21%
growth in fintech revenue in 2024, against 6% for financial services as a whole.
75%
of UK financial firms already use AI, up from 58% two years earlier.
$340B
a year is the upper end of what generative AI could add to banking, with $200 billion at the lower end.
You’re evaluating a financial services or fintech company, or you own one that is behind its plan.
We give you an operator’s read before you commit, and a plan after you do.
You’re deciding what to build, buy or partner for, or a good product isn’t becoming a platform business.
We help you make that choice and build the commercial plan behind it.
Growth has slowed, large deals still depend on the founders, or the next market is harder than the last one.
We help you find where the next growth is and build the commercial team to win it.
Shilpa Bangera founded Gravity Capital after more than twenty years on the commercial side of financial services and fintech, on four continents.
Most recently she was Global Head of Payments at Adyen. Before that she was Chief Revenue Officer at Finastra, where she also led the open finance platform business, and she ran the global enterprise business at Uber. Earlier she led enterprise payments at Fiserv and was a Global Managing Director at London Stock Exchange Group. She was also a founding member of FXGO, Bloomberg’s foreign exchange trading platform, and began her career at JPMorgan Chase and Gartner.
Across those roles the work was usually the same. A business needed to grow in a market that was changing under it, and someone had to decide where the next revenue would come from and stay with the plan long enough for it to work. We bring that experience to our clients.
Shilpa holds an MBA and an undergraduate degree in finance from the University of Mumbai and is based in the New York area.
Gravity is the pull a business already has. Its customers, data and relationships draw the next product, market and deal toward it. The playbook is how we find that pull and put it to work.
In financial services, value gathers where flows, data and trust already are.
We establish what the business owns and what the market will pay for.
A strategy begins with the position a business wants to hold, and works back from there.
We help leadership and investors agree on what success looks like and by when.
Durable growth rests on an advantage that others cannot easily copy.
We test where the business has that advantage and where it only appears to.
The order of markets, products and partners decides how far a business gets.
We set the few strategic choices that matter and what the business will decline to do.
A strategy holds when the board, investors and management work from the same plan.
We stay close to leadership as the strategy is carried out.
Every client works directly with our founder, from the first conversation through to the final board presentation.
We act for one side of a transaction at a time, disclose any related relationship before work begins and keep what we learn in confidence.
We serve a small number of clients at a time and stay with them through execution.
We tell clients what we see, including when a plan will not hold.
Our thinking comes from having run financial services businesses, so it is shaped by what works in practice.
Every engagement begins with a confidential discussion of the decision in front of you.